Brand loyalty is something that many shoppers consider when making a purchase, and that’s no different when it comes to shopping for the right tractor. Generations of farmers, ranchers, homesteaders, and homeowners have incredible brand loyalty! If you’ve never heard of Mahindra® tractors or are on the hunt for your first model, you’ll want to know what makes the Mahindra® company such a great tractor manufacturer. Continue reading to learn more about our company’s history, industry advancements, and ability to provide a trusted ownership experience.
Company History
The Mahindra® company got its start in India in 1945 when two brothers and a friend decided to enter into business together. It didn’t start with agricultural equipment but instead began with steel. Only a few years after the company’s inception, it expanded its market by accepting a contract to build WWII Willys vehicles. As India gained its independence, the company was able to grow more and find new ways to serve more customers.
Mahindra® tractors weren’t introduced to the American market until 1988, and it took a lot of hard work to integrate their models into the U.S. dealership network. The brand was not well-established until 1994, and it would continue to gain traction well into the 2000s. In 2011, the North American headquarters were established in Houston, TX.
True Innovation
From the very beginning, the Mahindra® team has worked diligently to showcase true innovations in the industries they represent. Our dedication to progress and customer satisfaction is one of the top reasons we are such a great tractor manufacturer! Industry changes and evolving standards in agriculture, construction, and land management have pushed the manufacturing team to create real solutions for operators.
One noteworthy innovation is the complete redesign of the Mahindra® diesel engine. In order to create the most user-friendly operating experience while meeting Tier IV emission standards, we’ve built a system that does not utilize a diesel particulate filter (DPF).
This investment in innovation showcases the company’s commitment to providing true advancements and changes that benefit our tractor customers.
Reliable Products
Big innovations require trust and dependability. Each design we implement in our tractor models undergoes rigorous testing and troubleshooting to ensure the final product is one we are proud of and one you can count on.
Our tractors are reliable because they’re manufactured well and focused on providing the end result you expect. Whether you need a tractor for everyday farm chores or you need something reliable that can start up when you need to manage your land, Mahindra® tractors are built to last.
Large Dealer Network
The Mahindra® company has an impressive history and has proven time and again that we are dedicated to innovation and customer satisfaction. We are a great manufacturer because we have the support of our dealer network and our incredible customers! Find your nearest dealer to explore our selection of tractors and learn about the latest advancements and promotions. We’d love to be the brand you choose for the next generation!
