The start of a new year is a great time to reflect and reset. To set resolutions, or goals, for the coming 365 days. So, in the spirit of the season, we have two resolutions this year: to keep delivering tough and reliable products that make our customers lives easier, and to win in red.
The first one is why we wake up every morning. Why we continue to listen, ideate, and innovate. It’s the reason we launched the 5100 series last year, and the all-new ROXOR. It’s what keeps us focused, humble, and determined. It’s why we keep checking in on our customers and learning their stories…..like the Heirloom Farmer, Lexington Star Farm, Wild Acres Farm, Kraffty Farms, and Bells Up Winery.
The second connects the dots of everything we believe in. Getting our hands dirty. Working our way up. Keeping our eye on the prize. Accepting no limits. Which is why we’re thrilled to be heading to NASCAR as an anchor sponsor for the No. 14 car and driver Chase Briscoe. The red-and-black Mahindra Tractors Ford Mustang will debut in the non-points Busch Light Clash at the Coliseum Feb. 5-6 in Los Angeles before returning to action for the traditional start of the season with the 64th running of the Daytona 500 Feb. 20 at Daytona International Speedway.
So, whether we’re racing around the track, or just working through your daily chores and land projects, we hope 2022 is the year we all win in red.
Share your wins (big and small) with us on social, and make sure to follow us for more info about the car, Chase and Tony, and other updates throughout the 2022 season.
Happy New Year from the whole Mahindra Family!
